w108 as in washington oliveTTo

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It is not a secret to the people who are close to me that – among Marlene Dietrich, Marlon Brandon, my mother Marlene Araújo and actress Claudette Colbert – the Brazilian marketer Washington Olivetto has been one of my idols since I was very young. Washington Olivetto is chairman of WMcCann Brazil and chief creative officer of McCann Worldgroup for Latin America and Caribbean. WMcCann is a fusion of W/Brasil – former Washington’s agency – with MCCann Erickson, an American agency and one of the largest conglomerates in the world of advertising. So Mr. Olivetto is with no doubt an icon in the advertisement world.

 

Well, Washington was in New York City in the beginning of this month of October to receive his Clio Lifetime Achievement Award. Olivetto already won the Grand Prix Clio Awards for film category in 2001, with a commercial for the Brazilian magazine Época.

 

The creative team at the WMcCann Brazil prepared an amazing surprise for when he returned to Sao Paulo. Washington was given a giant book – as big as a table – with testimonials from friends about him. They asked 108 friends of Washington to describe him as if he was something else; each friend, depending on its particularity, answered what would be Washington if he were a song, a restaurant, a Rio street, a joke and so on. I was extremely honored to be thought of as a friend, so I was given by them the question to describe Washington Olivetto as a ” FANTASY “.

 

This is the second time I am part of a personal project of his. Many years ago, my first encounter with Washington Olivettto on a first class cabin on a flight from New York to Sao Paulo resulted on me being featured in his 2008 book ” O Primeiro A Gente Nunca Esquece ” which can be translated at “The First One, We Never Forget”‘; the title of his very famous bra commercial in Brazil . All I can say, is that I was very happy to be included in the giant unique book given to Washington Olivetto featuring people like Lulu Santos, Andre Midani, Jose Bonifacio de Oliveira Sobrinho (o Boni), Maria Bethania among many other people who are in the POP scene of Brazil and who are his friends. Thank you WMcCann Brazil !! Well…is that really such a thing like third time’s a charm? :D

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WMcCann Brazil: If Washington Olivetto were a “fantasy”, what would it be?

 Gazelle: Washington would be the other side of Alice’s mirror. Because this ‘other side’ is like Olivetto’s mind; where all is possible thanks to the power of his boundless imagination that uses fantasy and reality to shows us the way to the truth always full of wonders.

 

Freak Chic by Gazelle Paulo

 

Gazelle also writes for TheBlot Magazine

posing for photographer frederico mendes

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Gazelle by Frederico Mendes (low resolution)

 

This past month I had the honor of posing for the lenses of the amazing Brazilian photographer Frederico Mendes. The shoot took place in Rio de Janeiro, few days after I attended the launch of his book Arpoador.
Frederico Mendes is a fashion photographer who also has crossed over to photo journalism; he has lived in Paris and New York. Besides working for all the major magazines like Marie Claire, Vogue, Elle, Time, Stern … Frederico became very known in Brazil when he worked at Manchete – one of the most famous Brazilian magazines ever – photographing all the most important faces in Brazil and international pop stars visiting the country. So, it is needless to say how amazing I felt, especially after seeing how great the photos turned out.

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Freak Chic
by Gazelle Paulo

Gazelle also writes for TheBlot Magazine

art a porter: fierce style, fashion and art

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Scooter LaForge and moi / photo by Robin Souma

Only now I had a chance to look back at some photos of Art-A-Porter; this amazing art project sponsored by Mac Cosmestics, Chashama and Susanne Bartsch. It was the second time around that Susanne brought this great event.
Amazing NY based artists gave their best shows and performances in two separate venues in Times Square. It was a explosion of art, style and hard core fashion. It all happened during New York Fashion Week and it lasted 5 days.
I felt very privileged to be included in the art installation that artist Scooter LaForge did for the opening day. It was so fun and crazy to be in that pool of balloons. Scooter was drawing monster faces on the balloons, and I was giving them away to everybody who wished to have one. Even Michael Alig together with Ernie Glam stopped by and both got balloons. The next morning they started their show The Pee-ew with the Scooter’s balloons.

 

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 * Michael Alig
 ** Susanne Bartsch, Amanda Lepore and the Dsquared2 boys
 *** Brandon Olson
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* a Heidi Lee model
** La Russa Dance Theater
*** House of Hallucination
**** Huggybears: Rachel Singer & Jeanise Aviles

 

Freak Chic
by Gazelle Paulo

Gazelle also writes for TheBlot Magazine

bOOty- jeNNifer lopez & iGGy azalea

 

Big, big booty
What you got a big booty
Big, big booty
What you got a big booty
Big, big booty
What you got a big booty
Big, big booty
What you…

Have you seen her on the dancefloor
She got the boom, shake the room
That’s the lightning in the thunder
You wanna meet her, you wanna touch her
See the light in her eyes
And it starts to make you wonder

All the sexy girls in the party
Go and grab a man
Bring him to the dancefloor
Go and light them jeans,
Don’t you worry you’re dancing
It’s his birthday
Give him what he ask for
Let me show you how to do it

Big, big booty
What you got a big booty
Work
Big, big booty
What you got a big booty
Shake that
Big, big booty
What you got a big booty
Big, big booty
What you…

The way she moves
I know you want her
She like the fire, get you right
That’s the lightning in the thunder
You wanna meet her, you wanna touch her
Hold on tight for the ride
Cause you know you’re gonna love her

Big, big booty
What you got a big booty
Work
Big, big booty
What you got a big booty
Shake that
Big, big booty
What you got a big booty
Big, big booty
What you…

[Iggy Azalea:]
They begging me to drop down on it but right now Iggy on the top
The last time the world seen a booty this good, it was on Jenny from the block
I got ‘em going crazy lately
But baby knowin’ that only make me
Wanna tell all of my ladies to get up on the floor and just shake it, shake it
Ya’ll know what I’ve been on, ya’ll know that I’ve been on
I’m queen big booty Iggy, now find me a bone to sit on
Girls with the cheeks, put ‘em hands in the air
Then pop that, pop that, let ‘em know that you there
See everybody wanna get a taste
You know that we’ve got enough to share
But fact we girls with the big fat booty too fancy to ever play fair

Mesmerized by the size of the
You can find it if you like take your time
I can guarantee you’ll have the time of your life
Throw up your hands if you love a big booty

Big big big big big big booty
What you…
Big big big big big big booty
What you…
Big big big big big big
Let me show you how to do it
Work
Shake that
Go to work

Big, big booty
What you got a big booty
Big, big booty
What you got a big booty
Big, big booty
What you got a big booty
Big, big booty
What you got a big booty
Shake that

 

Freak Chic by Gazelle Paulo