the launch of un:load

The launch of UN:LOAD, the premiere conscious contemporary collection by the fashion brand UN:DO was rather a busy event in the space Wallplay Chelsea.
UN:LOAD is a collection curated to bring awareness towards gun violence; it aims to reduce this type of violence though the lens of fashion by creating awareness and raising funds to save lives in communities across the US, with 20% of its profits going to the non profit organization Cure Violence.
The launch had several interesting art installations involving guns and bullets. I took a selfie standing on a bunch of bullets….check the quick video I did of the party vibe and also go the UN:DO Instagram page so you can be familiar with the new collection. Very cool.

Freak Chic by Gazelle Paulo 

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